Services
Product Marketing services for B2B technology companies
I provide a full scope of product marketing services, including but not limited to the following:
Messaging and Positioning
Determine the value proposition of your product and its unique capabilities and create well-structured messaging.
Strategic narrative
Craft a compelling story that captures your company's strategy, value proposition, and differentiation.
Personas & ICP
Define your target buyers and their profiles. Define the ideal customer profile based on your product market fit.
Field Enablement and Content
Define your primary GTM plays, create sales tools, and deliver training to enable your sellers and SDRs.
Product Pricing and Rationalization
Determine the best pricing strategy for your product and decide which capabilities to charge for and how.
Competitive Intelligence
Analyze competitive strengths and weaknesses, articulate positioning, and create battle cards to help Sales win.
Value of good messaging
Convey compelling value
So much to say and so little time! Good messaging helps you to succinctly convey your value proposition.
Scale the Sales team
How do we clone the star reps? Good messaging helps you to create a playbook to enable the Sales team.
Differentiate against competitors
Everybody sounds the same! Good messaging helps to call out your unique capabilities to win deals.