About 

Lubor Ptacek

Proven results at helping technology companies achieve their GTM goals.

I have over 25 years of experience leading product marketing teams at I have over 25 years of experience leading product marketing teams at some of the most recognizable B2B technology companies, including Motive, Zuora, ServiceMax, GE Digital, OpenText, EMC, and Documentum. I've led product marketing teams as small as 5 and as large as 50, navigating all aspects of GTM strategy including messaging, product launches, competitive intelligence, market sizing, customer insights and personas, analyst relations, and thought leadership.

My product experience spans both infrastructure and application software as well as hardware: document management, content management (ECM, CMS), process automation, collaboration, network management, identity management, customer experience management (CXM, CEM), field service management (FSM), billing, revenue recognition, CPQ, fleet management, etc.

My special power is understanding the technology, its value, and its unique capabilities and translating that into a strategic narrative that conveys the value proposition to the target audiences. My technical background enables me to quickly learn the products and my business training makes me more effective in understanding the business problems that buyers experience.

As an independent consultant, I work with clients on all aspects of product marketing: from GTM strategy and planning to strategic messaging, asset creation, and enablement.

My complete profile can be found on LinkedIn.